Freelance SEO and PPC in Surrey, London and across the UK

Mar
19
2008
0

How to find out your rank in Google, Yahoo! and MSN

I thought I’d share the methods I use to determine rank in Google for a keyword or a set of keywords. The most reliable method is of course to go through Google itself and see exactly where your website ranks. But what if you don’t know roughly where your website is ranked? One method is www.googlerankings.com which determines your rank in Google, Yahoo!, MSN and Ask. The downside to this method is that you need a Google API key. Another method I’ve used is SEO Elite (a review of this software to be posted soon!). This allows you the advantage of inputting as many keywords as you like and having them checked on Google, Yahoo!, MSN, Alltheweb and Altavista. There is also Digital Point’s Keyword Ranking Tool which is free and allows rank checking of your website on Google, Yahoo! and MSN, whilst also allowing you to input multiple keywords.

SEO Elite Search Engine Rankings

Mar
14
2008
0

Predicting traffic using Google Adwords Traffic Estimator

In my experience it is particularly difficult to predict or estimate searches per day for a keyword phrase. One method I’ve used is using by way of a Wordtracker paid account, although the estimates are presumably wildly inaccurate, but give an idea for many keywords. As an alternative why not try Google Adwords Traffic Estimator to predict the amount of traffic?

Google Adwords Traffic Estimator

For example I entered ‘internet marketing blog’ as the keyword and selected all countries and territories. The result came back with 16 clicks per day. To estimate the number of impressions and therefore searches per day, I assumed that the click through rate (CTR) that Google uses is 5% (i.e. only 5% of searchers click on an ad). If 16 clicks = 5% then 100% requires multiplying by 20. So 16 x 20 = 320 searches per day. You could then go on to predict the traffic from Yahoo! and MSN by taking a percentage of the Google searches. For example you might say that Google has a share of 70% of searches, so Yahoo! and MSN might have 25% of searches and so 320 x 25% = 80 searches. So a rough prediction of traffic from Google, Yahoo! and MSN would be 320 + 80 searches = 400 searches for ‘internet marketing blog’, presumably also a highly inaccurate figure!

Mar
14
2008
0

Google search box in search results

Google has just rolled out another addition to its functionality by adding a search box in its search results. Try this search for Microsoft and you will see what I mean. The box allows you to type in a query which results in searching the Microsoft site. Pretty cool or not? It looks a bit ugly to me in the search results, but is a useful addition although gives more screen real estate to the top search result.

Written by TurnBlue in: Search | Tags: , , ,

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